BRAND DESIGN, PACKAGING DESIGN, INDUSTRIAL DESIGN, COMMUNICATION, NAMING & ART DIRECTION

La Garriga Verda 2002-2007

This is a chain of stores in Barcelona selling furniture and household accesories, started at the end of the seventies. Although in the eighties they updated their image, in 2002 they commissioned us for another revision. As the name does not express an activity nor is it related to furniture, we designed a series of simple icons related to the different lines of products that the stores stock. The logo was rationalised and structured into various compositions so as that it can be used in different types of applications. One of the results we are most satisfied with is the treatment of the façades. Over the past few years, we have designed various specific campaigns for La Garriga Verda, such as special price promotions and Christmas campaigns.