Magnanni 2005

A family company producing men’s shoes, established in Almansa in 1952. With handcrafted, mainly classical styles, they have started introducing new colours and trendy designs making a a renovation of their corporate identity necessary.
Using different Magnanni lasts, we took a series of positive and negative pictures of footprints to create the identifying symbol of the company. The logo is simple and masculine, and black is their basic corporate colour.
For the advertising campaigns we chose the concept "to magnify", always having the model stand on a chair or some other item that serves as a support and focussing on the shoes. The idea can be used in different campaigns as the mainstay of Magnanni's communication.