We have always visualised Magrit shoes as flowers: daring, sensual, colourful, smart... They are like flowers on plants: weapons of seduction. And they are fairytale shoes.
We put photographic images of petals on the shoeboxes, creating imaginary flowers, distinct from real flowers. The background is white, like light. The base half and insides of the boxes are in bright, warm colours which explain the philosophy of the brand: eternal spring.