BRAND DESIGN, PACKAGING DESIGN, INDUSTRIAL DESIGN, COMMUNICATION, NAMING & ART DIRECTION

Afán 2011

Afán in Spanish means eagerness or desire and also activity, the perfect combination for this fragrance for men, for leisure time, to be sold in Mercadona.
The design of bottle and box has been created to stand out on the shelves: the wide stripes in gradient silver give a sport and chic look and provide a strong visual code. An elegant typeface builds a block of text, both stylish and powerful. As a whole, it looks frank, casual, playful, smart and daring.