BRAND DESIGN, PACKAGING DESIGN, INDUSTRIAL DESIGN, COMMUNICATION, NAMING & ART DIRECTION

Luz de Flor 2010

A simple and functional yet feminine glass bottle (standard glass) with a cap that reminds one of antique lipsticks that form a modern yet classical set, neither loud nor over sophisticated, with contemporary elegance. The purity of the materials, transparent glass and shiny chrome, along with the soft pink tone of the perfume, speaks to us of a woman who lives life without complications, who likes to feel clean and fresh. The box shows a sequence of pink and mauve petals that are perfectly matched and aligned, like recently ironed clothes. The name "Luz de Flor" brings to mind the glow of fresh flowers.

Photo: Alexis Taulé