BRAND DESIGN, PACKAGING DESIGN, INDUSTRIAL DESIGN, COMMUNICATION, NAMING & ART DIRECTION

Body Lotions 2012

These lotions belong to Body Spray product family, launched in Mercadona in 2008. Having quite a thick consistency, we couldn’t use the same bottle, so we chose a standard tube that we painted with the soft color of the fragrances, with an extra-matt finish. The label, as in the fragrances, is a band in a similar tone, more intense and in gradation.
Mercadona has taken the advantage of the launch to introduce two new fragrances, Azul de Agua and Iris en Flor, blue and mauve color respectively.