BRAND DESIGN, PACKAGING DESIGN, INDUSTRIAL DESIGN, COMMUNICATION, NAMING & ART DIRECTION

Very Woman 2013

The glass bottle is round and the top is in the shape of a key.This combination of curved and straight lines of glass and the bottle top evokes the goddess of the modern world: feminine, perfect and inaccessible.The gradient tones of red to fuchsia give the bottle and box the energy of fire, that coupled with the shiny gold submerges us into a world of passion and seduction. The pattern on the box is suggestive of a sophisticated lace, with tactile relief.The naming VERY WOMAN reinforces the communication: the goddess of femininity.