BRAND DESIGN, PACKAGING DESIGN, INDUSTRIAL DESIGN, COMMUNICATION, NAMING & ART DIRECTION

Alcor 2006

This is an excellent quality boutique wine.
The producer wanted to call it the same as his yacht, Alcor, the name of one of the stars in the Great Bear constellation. It seems that he decided to launch the wine project on a summer's night stargazing from the deck of his boat, in the eastern Pacific. The label represents that moment.
We came up with a simple design for the logo, crowning the letter A with a star. The waves at the bottom of the label come from an old Japanese engraving. The black-and-white printing stands out in the large white space, with a discreet touch of red for the date and shiny silver for the star.