Bocí 2007

A patisserie and delicatessen selling ready-cooked meals, it was called Mos until recently. My clients had problems registering their previous brandname and therefore had to change it. They chose Bocí, which means "a little piece" in Catalan, and they have again commissioned us to create their corporate image.
The Mos logo was inside a square so we started this time from a circle as the structure for the logo and we also used halftone dots for the images: we halftoned photos of ingredients and food, sometimes in full colour and others in just one colour. The logo is used with a circle round it for signage and packaging and without the circle in items such as cards and the paper bag.