BRAND DESIGN, PACKAGING DESIGN, INDUSTRIAL DESIGN, COMMUNICATION, NAMING & ART DIRECTION

Alimentaria 2006

Continuing with the concept of the egg, for Alimentaria 2006 we photographed the sequence of hands cracking open an egg, the simplest expression of the idea of gastronomy for a fair where cooking demonstrations are the main attraction. We chose a black background to make the photo into a symbol or an icon. You just see a pair of hands, the egg and a bowl.
To illustrate the different areas, we commissioned a series of photos of ingredients, also in black and white, by Takushi Katafuchi.

Photo: Pati Núñez & Kike Segurola