BRAND DESIGN, PACKAGING DESIGN, INDUSTRIAL DESIGN, COMMUNICATION, NAMING & ART DIRECTION

Rose Nude 2011

The christal bottle with circular base shows a contemporary and qualitative architecture with a classic touch. Combined with a top chromeplated in rose gold tone, a functional but sophisticated cap, as a whole, it looks sober and at the same time, very sensual.
The name Rose Nude alludes to the main ingredient of the fragrance, based in the floral universe of the rose, and it also refers to the concept of this perfume, a sober and nude style, elegant and romantic but not too sophisticated.
The box features an image made with tissue paper that evokes the petals of a flower and also the transparence of a chiffon dress, with an intimate pink light. The thin and round letters of the logotype bring to mind the elegance, feminity and natural manner of this fragrance.

Photo: Alexis Taulé