BRAND DESIGN, PACKAGING DESIGN, INDUSTRIAL DESIGN, COMMUNICATION, NAMING & ART DIRECTION

Oud Noir 2014

“The meeting of East and West” is the main concept of this product, in the elegant style of the classical French perfumes with a hint of the Orient.The bottle is discreet, square-shaped and compact like a “precious” perfume, painted in transparent black to give it a dark and intense air appropriate for the principle ingredient “oud”.The bottle top is spherical, faceted with small hexagons, a common feature in Arabic patterns. The shiny golden chrome produces multiple reflections, contrasting with the finish of the bottle.The box is golden, matte with a shiny black lattice pattern that highlights the central label of the name of the perfume in Didot, the French typography associated with Vogue and Harper’s Bazaar.Together they evoke the character of Oud: rich, dark, intense, precious, mysterious and exuding feminine sophistication.